Andrea Pesce
Cosmetic Marketing Consultant
Innately able to detect future trends and develop successful products, I am putting over 20 years of experience in the beauty industry at work to help established cosmetics brands, retailers and start-ups develop new and exciting products with the most cutting-edge creative marketing approach.
What I Do
Brand Architecture
Creating hero bestsellers while defining product philosophy, architecture and portfolio, according to the brand identity, target and distribution.
Product Development
From conception to texture creation and colour countermatching, working in close partnership with all the prestigious third-party suppliers in Italy's cosmetic valley.
Creative Marketing
Helping marketing and communication teams fine-tune every aspect from price point to visual merchandising and store communication.
Visual Content
Selecting and directing glam teams, on-set support to make sure to obtain the most impactful photo and video production.
Learning & Development
Lighting a spark of motivation into corporate teams, salesforce, distributors, media and beauty influencers.
They Say About My Work
"He is a smart, intelligent and hard working professional, always available to think out of the box or to change the status quo. He is naturally capable of identifying and driving what will be on trend in the next seasons."
"Andrea's uniqueness is that his creativity and strategic thinking are not only visionary but also extremely commercial and easy to use. He is a perfect mix of creativity, strategy and operational effectiveness."
"Andrea quickly understood the MENA consumer's needs. He has an ability to remain creative whilst ensuring it falls within the strategic direction of a brand. I thoroughly enjoyed working with him."
"Andrea is a very experienced individual in the cosmetics and beauty world, with in-depth and practical knowledge across many areas of product development, from conception to commerce."
"Andrea holds vast knowledge on cosmetics and product development. He has deep understanding on consumer and market insights. He provides very valuable and applicable advice."
"Andrea effectively combines strategic thinking and creativity with a solid results-oriented approach. He provided many insights to develop new products."
"Andrea Pesce is a top consultant in product innovation. A professional who immediately enters the mood of the brand, capable of advising you and helping you develop the ideal products."
Let's Work Together
Contacts
Email & Phone
info@andreapesce.eu
+39 349 4360355
Registered Office
Viale Fulvio Testi 5
20159 Milano, Italy
Shipping Address
Andrea Pesce c/o Mailboxes
Via Lario 30, 20159 Milano, Italy